Maxim & unKommon events present ...

MAXIM BIG GAME 2026: BAY LIGHTS & FOOTBALL NIGHTS

Sat, Feb 7, 2026, 8:00 PM - 3:00 AM PST

Hugel along with Loud Luxury, Larry June, Plastik Funk, and DJ Unkommon take the stage for unKommon events’ Big Game Party in partnership with MAXIM⁠ ...

at The Midway SF (RIDE) • 900 Marin St, San Francisco, CA 94124

Join MAXIM and unKommon events for this year’s hottest, celebrity-packed Super Bowl LX party in the San Francisco Bay Area on Saturday, February 7th, from 8:00 p.m. to 3:00 a.m. EST inside RIDE—The Midway’s largest and most versatile space.

The Maxim Big Game 2026: Bay Lights & Football Nights—hosted in collaboration with unKommon events—is set to be an unforgettable night of luxury, entertainment, and high-energy BIG GAME vibes—where the Bay Area’s top tastemakers, models, and influencers will come together for the ultimate VIP experience.

The event will feature festival-worthy sets from international house music sensation Hugel, dynamic DJ duo Loud Luxury, SF Bay Area native rapper Larry June, Ibiza icon Plastik Funk, and must-see breakthrough dance music artist DJ Unkommon.

At a Maxim party, you can always count on an incredible—and a very Instagrammable—evening of entertainment. World-famous DJs, iconic rap stars, pop-music sensations, and surprise guests have taken the Maxim stage year-after-year.

For the past 20 years, Maxim has drawn the biggest celebrities, athletes, media, leaders, and top brands together to create the most important entertainment moment outside the halftime show—this year promises to be no different.

See what all the buzz is about. Be part of the action. Score your tickets now for Maxim Big Game 2026: Bay Lights & Football Nights. Early arrival strongly suggested for this highly anticipated event. And don't forget to dress to impress as you never know who you might meet at a MAXIM affair.

WHY HUGEL'S 2026 LIVE SET WILL BE THE ULTIMATE GLOBAL PARTY

HUGEL is currently one of the most in-demand names in global dance music. He's a DJ and producer who commands the world stage with unparalleled charisma and high-impact energy. The Marseille-born artist has meticulously crafted a worldwide reputation not just as a hitmaker, but as an architect of atmosphere.

Seeing HUGEL live in 2026 is an immersive experience. His sets are masterclasses rooted in sophisticated house music, supercharged with infectious Latin grooves, rich percussive drive, and an undeniable French flair that guarantees pure celebration from start to finish.

Rising from the underground club scenes of Europe, HUGEL achieved global icon status with his explosive, cultural-moment rework of "Bella Ciao." That track introduced millions to his unmistakable, chart-topping sound, which he has since refined into a powerful force on every major dance floor. Today, HUGEL holds down coveted residencies, which include Ibiza powerhouses like Pacha and Ushuaïa, solidifying his position as a global tastemaker.

His festival resume is second to none, spanning elite events such as Tomorrowland, EDC Las Vegas, Lollapalooza, and more. HUGEL consistently headlines iconic North American venues like Space Miami and Academy Los Angeles, always commanding massive crowds with peak-time authority.

Expect a seamless blend of his own chart-dominating productions, exclusive mashups, and surprising transitions that demonstrate a veteran’s command of the dance floor.

Don't miss your opportunity to party with superstar HUGEL at the San Francisco Bay Area's hottest Big Game Weekend Party on February 7th. This will be THE event not to be missed!!

THE MIDWAY SF • WHY WE LOVE IT

Each year, Maxim selects the the perfect venue that highlights the flavor of the Super Bowl hosting city. This year, The Midway SF will be the home of 2026 Maxim Big Game Party.

On Saturday night, February 7, 2026, The Midway SF transforms into the pulsing epicenter of Super Bowl weekend, hosting the legendary Maxim Big Game Experience.

Walk the red-carpet, groove with A-List entertainment, enjoy world-class hospitality, check out branded activations and, most of all, expect a legendary night that will undoubtably be a highlight of your Super Bowl LX weekend experience.

Step into RIDE, the flagship space and main floor area, with the earth-shaking Funktion-One EVO sound system. Prepare for an auditory and visual spectacle that will define the night. Or, move to the outdoor patio and sip premium cocktails as you mingle under the magical Bay Area night skyline.

Wherever you find yourself, you and your group of favorite friends will be in the perfect spot to have an amazing, Instaworthy experience.

ALL YOU NEED TO KNOW

Age Requirement: Must be 21 years of age or older with a valid, original and acceptable photo ID. Photocopies, expired licenses, and birth certificated will not be accepted. Digital Driver's Licenses are not accepted at this time.

All Sales are Final. No refund. No exchange. No cancellation. All tickets are final sale and cannot be exchanged or refunded. Management reserves all rights.

Disclaimer: By purchasing a ticket to this event, you agree to the purchase policy. Before purchasing your tickets, we urge you to confirm the title, time and location of the event.

Find Your Tickets: When you order tickets on Eventbrite, an account is created using the email address you enter during checkout. To access your tickets, log in to the Eventbrite app or website using the email on your order. Then, go to Tickets. Find all you need to know available HERE ONLINE.

Please Note: Your name does not need to be on all the tickets, just the name of the purchaser should be present with matching ID and credit card.

Fashion Tips: Dress to impress. ** Coat check is available for most events and is cash only. Please verify with venue directly to confirm coat check availability.

What's Not Allowed: Outside food and beverage, flow props, and weapons of any kind are not allowed, but other items are permitted: Vapes are allowed outside. All bags will be searched upon arrival/entry.

Event Location: Nestled in San Francisco's Dogpatch District, The Midway is located at 900 Marin St, San Francisco, CA 94124.

Parking: Street parking is available in the neighborhood. We highly recommend Rideshare Apps to travel to and from the venue, as parking around The Midway is extremely limited.

Midway Accessible via Public Transportation: The T Muni Metro Line stops at 3rd St & Marin St, which is 2blks from the venue. The 15 Bayview Bus also uses the same stop. The 48 Quintara Bus Stop is a 10min walk away at Pennsylvania Ave & 25th St. The Polk Bus Stop is a 15min walk away at 25th St & Dakota St. The 22nd St Caltrain Station is a 4min drive to the venue. Baywheels Bike Share Rack is next to the venue.

Want to find out about the coolest nightlife happening near you? Discover the best of your city with VIP Nightlife and find all you need to know before you go available online at www.vipnightlife.com

PURCHASE POLICY

NO REFUNDS OR EXCHANGES. ALL SALES FINAL: There are NO REFUNDS, NO CANCELLATIONS, no credits, no exchanges, and no transfers after the order has been made.

Credit Card & ID:

You must present the original credit card used to purchase the ticket and a valid Government Issued Photo Identification (along with your e-tickets that have been emailed to you via Eventbrite when your order was placed): the name on both the credit card and ID match the name on your purchased tickets, in order to gain entry to the event. If the name on the Credit Card and/or ID does not match the tickets, or if you do not have both the credit card used to make the purchase and government issued identification, you will be denied entry to event without a refund.

Covid Policy:

No credit or refund will be issued as a result of the ticket purchaser or any person in the party contracting COVID-19 or a variant alike. By purchasing tickets to a VIP Nightlife Event, you understand and agree that tickets are non-refundable and you are assuming the risk that you may not be able to use tickets purchased if you contract COVID-19 or variants alike. You further agree that you will not attend any VIP Nightlife event if you currently have symptoms of COVID-19, have been exposed to COVID-19 prior to attending and/or have tested positive for COVID-19 and have not completed the CDC recommended quarantine period.

Support:

If you encounter a problem at the event, you must file a complaint with Promoter within 5 calendar days following the date of the event; failure to contact Promoter within the 5-day period will be a complete waiver of your right to request compensation whether monetary or otherwise. If you need customer support, Promoter’s email is info@vipnightlife.com.

Purchase Policy:

By placing an order, you are confirming that you received this policy and are agreeing to abide by the clauses within. This Purchase Policy is a binding contract between you and event Promoter.

Event Booking:

By purchasing a ticket, package or reservation you're entitled to entry to event you're purchasing it for. At the time of your order, Eventbrite will place an order for your ticket(s) in the Promoter’s ticketing system, reducing the number of tickets available for the chosen event. Before purchasing your ticket(s) we urge you to confirm the title, time and location of the event(s) you wish to attend, as there are no refunds. Each event has a definitive date, start time and end time. If you do not show up to the event, you understand that you are forfeiting your ticket(s) and therefore your ticketing fee (the entirety of what you paid) will not be returned to you. If you do not attend your event, you're still 100% financially liable for your purchase. If you cannot attend event, you will not receive refund.

Event Cancellations:

If the event is canceled you will receive a refund for the face value of the ticket.

No Refunds:

Unforeseen circumstances beyond promoter’s control will not be grounds for a refund, including but not limited to the following: local or national weather conditions, natural disasters, waiting in lines, extended waits in lines, family emergencies, medical emergencies, employment issues including layoffs, traffic, parking, public or private transportation issues, etc. If you purchased for the incorrect date, location, event, etc, promoter is not obligated to provide a refund, credit, exchange or transfer. If cancellation or transfer request is approved, promoter reserves the right to charge a $10 administrative fee for its time, in addition to charging a $10 restocking fee per ticket if tickets are placed back on sale. Promoters, Venue Owners, Venue Management, Security, Event Staff, and other agents of the event, have the right to refuse entry to any ticket-holder, without a refund, for any reason at their discretion , including but not limited to: disorderly behavior, failing to comply with the rules of the venue, incorrect attire, intoxication, venue capacity, breach of security, and other restrictions. Ticket-holder is aware that the Venue and Talent are subject to change without notice, which are not grounds for a refund. Ticket-holder is aware that amenities promised by Promoter are not guaranteed, and are not grounds for a refund, including but not limited to: VIP amenities, drink specials, drink tickets, gifts, express entry, special areas, celebrity guests, etc. Dissatisfaction with any aspect of the event is not grounds for a refund, including but not limited to: music, DJ(s), decorations or lack thereof, party favors or lack thereof, beverages or lack thereof, alcohol selection, bar staff, food availability and selection, fellow patrons/attendees, venue staff, event staff, security, performances, ambiance, amenities, venue, check-in process, seating or lack of seating, wait in lines, emergency closures of event, emergency return of boats or yachts, delayed commencing of events, early ending of events, public amenities such as fireworks or public performances or the lack thereof, line of sight of public amenities such as fireworks or public performances being blocked by trees, buildings, boats, people, and/or other things, etc.

Release of Liability:

By purchasing the tickets through Eventbrite, you hereby release and forever discharge Promoter from any liability or claims for damages that may arise as a result of your attendance at, and voluntary participation in, the event(s), including claims for personal injury, or damage to personal property, or any other claims for negligence on the part of the event’s Promoter. By purchasing the tickets through Eventbrite for this event, you hereby release and forever discharge event Promoter, and their officers and agents, from any liability or claims for damages that may arise as a result of your attendance and participation at the event(s). It is hereby understood that the purchase of tickets by you and your participation in the events shall not be construed as an assumption on the part of Promoter of responsibility, liability, or control of the events.

Indemnity:

By Purchasing tickets for this event, ticket purchaser agrees to indemnify and hold harmless event Promoter, said entities officers, owners, employees, and agents, from and against all claims, damages, losses and expenses, including reasonable attorney’s fees arising out of or by reason of complying with this Indemnity Clause. Ticket purchaser, their heirs, executors, administrators, successors and assigns, hereby release, remise, and forever discharge event Promoter and its entities owners, officers, employees and agents, from all manner of actions, causes of actions, suits, debts, judgments, executions, claims, demands whatsoever, known or unknown, in law or equity, which ticket-holder has ever had, now have, may have, or claim against event Promoter.

Collections & Legal Action Against Debt:

Once you make a purchase, if those funds are removed from the Promoter's account and given back to you, you owe the Promoter that money back, plus applicable fees as outlined below. If you owe money to Promoter, Promoter reserves the right to take legal action against you and/or send you to collections for the recovery of said debt. If you are sent to collection or there is legal action taken against you, you are fiscally responsible for any and all legal costs and fees, directly associated and/or indirectly associated, with recovering the debt owed by you. Promoter's collection’s agencies reserve the right to negatively affect your personal credit score until your debt is paid. Once an account has been placed in collections, the only way to get yourself out of Collections is to pay the debt owed by you to the collections agency.

Arbitration Agreement:

In the event there are any legal disputes against Promoter, by agreeing to this Purchase Policy, you agree that such disputes will be arbitrated. You further agree that the location of arbitration will be set in Los Angeles County, California.

Severability:

If any clause, aspect, part or provisions of this Purchase Policy is found to be null, void, illegal or otherwise unenforceable, the rest of this Purchase Policy remains in full binding effect, and the unenforceable provision(s) shall be deemed modified to the limited extent required to permit the enforcement of said clause that required modification and of the agreement as a whole.

Thank you for your purchase!